Telemedicine, the ability to remain at home
while being monitored for chronic illnesses like cardiovascular disease and
diabetes, is allowing more and more people to be active, and out of the
hospital, despite their serious illnesses.
Even
Asia is getting in on the market.But the place to be for telemedicine product
and solution marketers is India and China, according to a new research report
by RNCOS.
The
report states that telecommunications networks and technologies are
skyrocketing in these economies, “where the demographic profiles are large, and
non-uniform healthcare facilities are available,” according to a company press
release.
Jamie
Yap at ZDNet agrees that the use of this technology in these countries has been
disappointing. Some point to a lack of
awareness of the benefits of telemedicine, he reports, but others to the lack
of infrastructure.
RCNOS’
report, “Global Telemedicine Market Analysis,” found that, on the other hand,
teleconsultation, telepathology, telecardiology, telesurgery, teleradiology,
teledermatology and teleophthalmology applications are moving forward.
Faced
with aging populations – in China by 2050, it’s estimated there will be more
than half a billion people between 60 and 80, while in India, that age group is
expected to reach 22 percent of the population– marketers are jumping into the
fray. The report predicts that the global telemedicine market “will grow at a
compound annual rate of around 19 percent during 2010-2015.”
India
represents a huge market as its population of one billion people is growing at
a rate of 1.6 percent per year, with the healthcare market expected to reach
over $75 billion in 2012.
The
research report studies real-time telemedicine, remote monitoring and
store-and-forward telemedicine, and presents forecasts for the global
telemedicine market, according to the press release.
The
report also covers an overview of the emerging clinical applications in
telemedicine. Detailed geographical analysis and recent industry developments
have been included in the report that will help clients understand the market
dynamics.
Telemedicine
has been particularly popular in the U.S. because it allows people to “age in
place.” Where once they would have been hospitalized, more people are being
allowed to go home and even resume normal activity; all while being monitored
remotely by their doctors.
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